is an interesting market, difficult for many brands. Being ready to grow in this country
means being ready to grow digitally
with new tools by implementing a 360° digital strategy
Online and offline are now two inseparable companions
, especially in China, and the platform that seems to be the driving force of growth for western brands in China is WeChat
, the country’s first digital services platform.
WeChat has over one billion users
with whom it is possible to relate directly and involve with targeted content.
But what makes WeChat
You can send and receive messages; so far nothing special compared to the more well-known WhatsApp.
It is instead the functionality linked to payments
that has made this app an indispensable icon on every smartphone in the East.
From street food to the supermarket, from renting a house to shopping, with WeChat you can pay for everything.
The WeChat Pay
system is in fact directly connected to a bank card and allows for digital payment of each type of product and service.
The QR code of the retailer, taxi driver, or service is scanned and the payment is then transferred from your wallet to that of the seller, without commission.