NYC URBAN LIFESTYLE IN ONE PLACE

STEVE MADDEN

A LONGSTANDING COLLABORATION BETWEEN GROTTINI AND STEVE MADDEN

After many years of constant evolution and in close collaboration, Grottini strengthened its partnership with Steve Madden Ltd by supporting all phases of project implementation, from concept to technical and executive aspects in many stores around the World.

CLIENT

STEVE MADDEN Ltd

SERVICES

Strategy & Design
Store Interiors
Digital Experiences

LOCATION

USA, Europe, United Arab Emirates, China, Mexico, Salvador, Guatemala, Israel, Kuwait, Lebanon, India, Paraguay, Poland, South Africa, Latvia, Lithuania

DESIGN

Grottini

CHALLENGE

To convey the hectic and vibrant mood of the streets of New York in every Steve Madden store across the World, meeting different people and sensibilities.

SOLUTION

Creating a new store design that not only offers a stylistic declination of the Steve Madden brand, but is also a dynamic and modern tool for an engaging shopping experience (even online thanks to integrated sales technologies).

Queens is my home, I was born in Queens so it's nice to come home.

Steve Madden on the Queens store, created by Grottini

A CONCEPT INSPIRED BY QUEENS, NEW YORK

In the Queens store, a 90 square meters place in the center of the popular neighborhood of the Big Apple, the design takes the mood of the streets of New York, the place where new trends are born and met, without losing the right mix of sensuality, roughness and courage.

STYLISTIC CHOICE

The design is contemporary, with elements of stylistic contamination that underlines the strong casual personality of the brand. Materials, surfaces and colors used are different, and the roughness and heavy tones of cement meet the warm and natural grades of wood.

The continuity in the walls, without any separation between the store areas, together with the accessory displays respond to the need to have a visual uniformity, maintaining flexibility in displaying the items and restoring the image of an open, practical and emotional space.

NUMBERS AND NAMES
OF THE BRAND

The Steve Madden brand stems from a clear vision: to revolutionize the footwear industry with iconic and creative designs. Today the company boasts millions of customers all over the world, winning the admiration of the most famous celebrities of international glamor such as Heidi Klum, Katy Perry, Lady Gaga, Rihanna, Taylor Swift and Kate Moss.