AN ITALIAN ROSE IN THE DUBAI DESERT

TWINSET

ITALIAN ELEGANCE AT THE DUBAI MALL WITH TWINSET

The TWINSET store realized by Grottini at the Dubai Mall is a 124 square meters shop where you can experience Italian style in one of the five largest shopping centers in the World.

CLIENT

TWINSET

SERVICES

Strategy & Design
Store Interiors

LOCATION

Dubai Mall, Dubai

CHALLENGE

The store had to be an example of elegance and femininity typical of Made in Italy fashion, and it had to create interest among thousands of exhibition spaces from the best international brands.

SOLUTION

To communicate with a vast international audience with the ultimate goal of making the brand’s values transpire, such as the idea of the contemporary romantic that characterizes the Italian fashion house.

A nice synergy was immediately created between TWINSET and Grottini. I felt a part of the brand's philosophy, which allowed us to better implement the store by combining our skill and vision in an ideal synthesis to achieve the same result.

Luana Santarelli Project Manager, Grottini

It was a decidedly challenging and rewarding project. The precious details requested by the customer to represent Made in Italy in the exclusive Dubai Mall, have allowed us to explore new manufacturing techniques, unique designs, with optimal results for both companies. Now we are already onto the creation of the next stores, thanks to the synergistic path made together during this first launch.

Tommaso Minghi Head of Project Engineer, Grottini

A HISTORY OF CLASS AND HARMONY

TWINSET was founded in 1987 in Carpi (Modena), and in a few years became a reality of global importance thanks to its knitwear collections. It then also expand into the underwear and beachwear market. In 2012 it was acquired by Carlyle Group, but still firmly maintains its roots in the futuristic headquarters of Carpi, strengthening the link with Italy thanks to the rebranding that changed the name of the company to TWINSET Milan.

THE START OF A NEW WORKING RELATIONSHIP

After this first successful project, Grottini will be involved in two other challenges with the aim of, once again, capture the soul of a brand to make it stand out at its best, always creating places that elevate the human experience, this time at the Palm Nakheel Mall and Mirdif City Center.