TWO SOULS,
ONE PLACE

CK HUTCHINSON GROUP

MAKING TWO BRANDS COEXIST:
THE WINDTRE CASE

Grottini worked on over 50 WINDTRE stores across Italy with the task of making the two brands coexist in the same place.

CLIENT

CK Hutchison group

SERVICES

Strategy & Design
Store Interiors
General contracting

LOCATION

Italy, multiple locations

DESIGN

PCMV Architects

CHALLENGE

The challenge was to be able to maintain the identity of the two brands, Wind and 3, while at the same time, making a visible correlation between them.

SOLUTION

The welcoming places for WINDTRE are now a sort of a hug that visually connects the identity of the two brands, effectively creating a case of dual branding.

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